GUIDED SHOPPING EXPERIENCE
From “is this right for me?” to checkout
Beauty is personal. Skin tone, hair type, texture, and concerns differ for every customer, and the wrong choice means a return, a bad review, or a customer who doesn’t come back.
We build custom guided shopping experiences for beauty brands that guide every customer to the right product, first time.
Beauty brands already benefitting from the Zellor effect.
HOW IT WORKS
How it works
Shade matching from a single selfie
We develop guided shopping experiences that use the latest image recognition techniques, paired with our AI Shopping Assistant and Shoppable Video, to move customers from “is this right for me?” to checkout.
Hair extensions, matched by colour and type
Shoppers upload one photo of their hair and get the extension shade that matches it, with its closest neighbours, and their hair type: straight, wavy, curly or coily. The right extensions first time, without the guesswork or the return.
Private and secure by design
Zellor is built to the latest regulations around customer privacy. Every measure is taken to ensure the security of both your and your customers’ data.
For information about how Zellor handles personal data, see our privacy policy.
HOW GUIDED SHOPPING DRIVES GROWTH
Personalising the shopping experience means
More confident purchases
Shoppers see a product on someone like them, and buy knowing it’s right.
Fewer returns
The right product, chosen the first time.
Fewer support tickets
The Zellor assistant handles common questions, and passes only the complex ones to your team.
If you want to see what a guided shopping experience looks like on your brand, contact us today.
Contact usFrequently asked questions
We use image recognition techniques combined with the AI Shopping Assistant and Shoppable Video. It answers customers’ questions about shade, skin type, routine and concerns, and guides them from “is this right for me?” to checkout.
Your existing content: tutorials, UGC and product videos, plus your product pages. The assistant answers from your library, so customers hear your brand’s voice and see your products in action.
No. The Guided Shopping Experience works with what you already have. We’ll also show you which questions your content isn’t answering yet, so you can fill gaps if you choose to.
Answers are drawn from your approved content rather than general internet knowledge.
The Guided Shopping Experience handles the common, repeat questions and passes the more complex ones to your team.
Yes. Through our brand voice and knowledge systems, brands can decide what the responses are to every question.
Beauty is personal, and the wrong choice often means a return. Guiding customers to the right product first time means fewer mismatches.
Yes. The Guided Shopping Experience handles the most frequently asked questions, so your team only sees the complex ones.
Today we are Shopify native, and we are moving towards a platform-agnostic solution. If you want to discuss a particular integration, contact us.
Build your guided buying experience
If you want to build your guided buying experience, talk to us.
Shopify native · Works with the video you’ve already filmed
Shopify native · Works with the video you’ve already filmed