ABOUT ZELLOR

Zellor is the digital advisor for beauty brands

The problem

In-store, customers can ask the sales assistant which serum suits their skin, whether a product works with their routine, and how it looks.

Online, they get a product page, a list of ingredients, and a guess.

A woman alone on her sofa in the evening, unsure, scrolling a product page on her phone
Online
Which serum suits my skin?For dry skin, the Hydra Glow Serum. Here’s how it goes on.
A beauty advisor dabbing serum onto a customer's hand at a store counter
In the store

The solution

Zellor closes that gap.

We help beauty brands give every online customer the guidance they’d get at the counter, so they buy with confidence, choose the right product the first time, and come back for more.

WHY ZELLOR EXISTS

Now every beauty customer can buy with confidence

Beauty is personal. Skin tone, hair type, texture, and concerns differ for every customer, and the wrong choice means a return, a bad review, or a customer who doesn’t come back.

Personalisation and guidance matter most, and most generic ecommerce tools fall short.

Zellor is purpose-built for the beauty industry. We understand the beauty buying experience, and we are here so every beauty brand can now deliver a guided buying journey.

Four people of different ages, skin tones and backgrounds, each with a beauty product

How Zellor works

We combine an AI Shopping Assistant with Shoppable Video to guide customers from “is this right for me?” to checkout.

Customers can ask questions and get real answers about ingredients, routines, and which product suits them.

The videos brands already have, often stuck on TikTok and Instagram, are brought onto the product page and into the conversation, where customers can see real results before they buy.

What it means for your store

  • More confident purchases

    Shoppers see a product on someone like them, and buy knowing it’s right.

  • Fewer returns

    The right product, chosen the first time.

  • Fewer support tickets

    The Zellor assistant handles the most common questions, passing only the complex ones to your team.

TRUSTED BY BEAUTY

Already trusted by leading beauty brands

  • The Smooth Company
  • POCO Beauty
  • TanOrganic
  • Spotlight Oral Care
  • Ella & Jo
  • “We have been working alongside Zellor for a good few months now and they have been nothing but helpful. They have always explained very clearly what their service provides us and how we can use it efficiently.”
    Sadhbh MurphyGraphic Designer, Cocoa Brown
  • “Zellor has been so easy to use from day one. It’s extremely user-friendly, and the analytics are clear and easy to understand. Our homepage and product page videos are performing really well, and it’s been great to see what content our community is engaging with most.”
    Marina CarneyDigital Marketing Executive, Ella & Jo
  • “We’ve been using Zellor and honestly, it’s been really solid. The shoppable videos have helped drive sales and made the website experience more engaging for our customers. We haven’t run into any glitches or issues with the app so far, which is always a big plus. Overall, it’s been an easy, reliable tool to work with, backed by a great team.”
    Ana Carolina GuimaraesDigital Marketing Executive, TanOrganic

OUR VISION

Video is now one of the most trusted ways people discover products and, increasingly, how they get answers from AI

We’re building a future where every video is organized, properly licensed, discoverable wherever shoppers look, and where creators are fairly rewarded; a future where online beauty shopping is personal, guided, and effortless.

THE TEAM BEHIND YOUR SUCCESS

Deep beauty industry knowledge

With 20+ years of beauty experience, we understand the unique challenges beauty brands face. We know that shade matching, skin concerns, ingredient questions, and routine-building make the buying journey incredibly complex. We aim to streamline the process so your customers can find the perfect match.

  • Niall O’Sullivan, Zellor

    Niall O’Sullivan

    CEO and Founder

  • Mark Hender, Zellor

    Mark Hender

    Co-Founder & CTO

  • Columb Kane, Zellor

    Columb Kane

    COO & Co-Founder

  • Kevin Gannon, Zellor

    Kevin Gannon

    Chief Financial Officer

  • Mark Graham, Zellor

    Mark Graham

    Chief Revenue Officer

  • Christopher Donnelly, Zellor

    Christopher Donnelly

    Director, Product Management

  • Demi Geekie, Zellor

    Demi Geekie

    Beauty Industry Expert

  • Saoirse Wynne, Zellor

    Saoirse Wynne

    Marketing & Partner Coordinator

  • Ben Dowling, Zellor

    Ben Dowling

    Senior Software Engineer

  • Matheus Ferraz, Zellor

    Matheus Ferraz

    Senior Software Engineer

  • Shane O’Sullivan, Zellor

    Shane O’Sullivan

    Head of Content

WHAT DRIVES US

What can you expect from Zellor?

  • AI transparency and compliance

    Customers always know they’re talking to an AI. Every answer comes from your content: your videos, your product information and your creators. When Zellor doesn’t know the answer, it says so rather than guessing.

  • Trust

    We protect your brand voice and accuracy. Zellor never makes up product claims, and you control every answer and how it’s delivered.

  • Inclusivity

    The Zellor AI Shopping Assistant is inclusive by design. We encourage brands to build a content library that reflects a diverse customer base, and we work to make sure every hair type, skin type and skin tone is accommodated.

  • Respect for customer data

    How we handle customer data under GDPR is set out in our privacy notice.

    Read the privacy notice
  • Humans first

    People always come first. AI works best when it helps your team do more, not when it replaces them.

Join us

If you think beauty commerce should be as visual, personal and confident as beauty itself, we should talk.