The problem
In-store, customers can ask the sales assistant which serum suits their skin, whether a product works with their routine, and how it looks.
Online, they get a product page, a list of ingredients, and a guess.


The solution
Zellor closes that gap.
We help beauty brands give every online customer the guidance they’d get at the counter, so they buy with confidence, choose the right product the first time, and come back for more.
WHY ZELLOR EXISTS
Now every beauty customer can buy with confidence
Beauty is personal. Skin tone, hair type, texture, and concerns differ for every customer, and the wrong choice means a return, a bad review, or a customer who doesn’t come back.
Personalisation and guidance matter most, and most generic ecommerce tools fall short.
Zellor is purpose-built for the beauty industry. We understand the beauty buying experience, and we are here so every beauty brand can now deliver a guided buying journey.

How Zellor works
We combine an AI Shopping Assistant with Shoppable Video to guide customers from “is this right for me?” to checkout.
Customers can ask questions and get real answers about ingredients, routines, and which product suits them.
The videos brands already have, often stuck on TikTok and Instagram, are brought onto the product page and into the conversation, where customers can see real results before they buy.
What it means for your store
More confident purchases
Shoppers see a product on someone like them, and buy knowing it’s right.
Fewer returns
The right product, chosen the first time.
Fewer support tickets
The Zellor assistant handles the most common questions, passing only the complex ones to your team.
TRUSTED BY BEAUTY
Already trusted by leading beauty brands
OUR VISION
Video is now one of the most trusted ways people discover products and, increasingly, how they get answers from AI
We’re building a future where every video is organized, properly licensed, discoverable wherever shoppers look, and where creators are fairly rewarded; a future where online beauty shopping is personal, guided, and effortless.
THE TEAM BEHIND YOUR SUCCESS
Deep beauty industry knowledge
With 20+ years of beauty experience, we understand the unique challenges beauty brands face. We know that shade matching, skin concerns, ingredient questions, and routine-building make the buying journey incredibly complex. We aim to streamline the process so your customers can find the perfect match.
WHAT DRIVES US
What can you expect from Zellor?
AI transparency and compliance
Customers always know they’re talking to an AI. Every answer comes from your content: your videos, your product information and your creators. When Zellor doesn’t know the answer, it says so rather than guessing.
Trust
We protect your brand voice and accuracy. Zellor never makes up product claims, and you control every answer and how it’s delivered.
Inclusivity
The Zellor AI Shopping Assistant is inclusive by design. We encourage brands to build a content library that reflects a diverse customer base, and we work to make sure every hair type, skin type and skin tone is accommodated.
Respect for customer data
How we handle customer data under GDPR is set out in our privacy notice.
Read the privacy noticeHumans first
People always come first. AI works best when it helps your team do more, not when it replaces them.
Join us
If you think beauty commerce should be as visual, personal and confident as beauty itself, we should talk.


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