Frequently asked questions

Zellor is an AI Shopping Assistant powered by video built for the beauty industry that reduces cart abandonment, builds purchase confidence and uncovers customer insights hidden in every conversation.

An AI Shopping Assistant is an AI-powered application designed to assist retailers by providing customers with quick and accurate information. The app enables natural conversations to take place between the customer and the brand and provides personalized recommendations. Built for the beauty industry, the Zellor AI Assistant takes the service a step further by answering a customer’s question with video rather than text where applicable.

Zellor offers beauty brands: The AI Shopping Assistant – Zellor is the only dedicated beauty shopping assistant that answers your customer questions with curated, product-led video and enables buyers to complete a purchase, all within the one conversation. Learn about the AI Shopping Assistant Shoppable Video – Our carousels with conversations let customers watch, ask and buy, all from the video you already have. Learn about Shoppable Video Zellor Signals – Your customer conversations are rich sources of insight. We turn your customer conversations into actionable insights by uncovering support gaps, identifying content opportunities, and revealing the data that drive stronger sales performance. Learn about Signals

The beauty industry is undergoing significant change due to an ever-increasing competitive market, rising customer expectations and buying behaviors and market proliferation. Brands that want to succeed must have a digital roadmap that includes AI platforms as it is expected they could drive up to 35% of e-commerce transactions over the next three to five years.

Zellor is built for DTC beauty and personal care brands on Shopify with an active organic video presence on Instagram or TikTok: skincare, haircare, cosmetics, tanning and body, wellness. Zellor is for enterprise.

Install the Zellor app from the Shopify Store. It’s Shopify native, so there’s no developer and no theme code to touch. Install is one line of code and you can be live in 10 minutes. See our prices here (Zellor pricing)

Zellor offers plans for businesses at different stages, including a free plan so you can get started without an upfront commitment. You can see all plans, features and current pricing here (Zellor pricing).

You have complete control over every answer; your brand and product education team edits the voice prompt directly and defines the guardrails on ingredients and cosmetic claims. The Zellor Shopping Assistant only answers with your product data.

The part that answers. A customer asks a question on the page and Zellor replies with the video that shows it, with add to cart right beside it.

Video with your products tagged inside it, so a customer can buy from the clip rather than hunting for the product afterwards. The answer and the purchase are the same moment.

Beauty is a confidence purchase. Text can describe a texture; video shows it. Putting proof on the page at the moment of doubt is what closes the gap between wanting it and buying it.

They answer the question that would otherwise send someone off to Google. A customer who gets a straight answer stays on the page, buys more often, and sends less back.

Every question your customers ask, themed and attributed to a product, plus which videos actually put things in carts. It tells you what to film next and where your spend should go.

Minutes. Install from the Shopify App Store, answer a few questions so we can tailor the setup, and your catalogue syncs automatically. Most brands are live the same week.

Install the Zellor app from the Shopify App Store and sign in; your products import automatically. Or contact us and we’ll set you up. Contact us

No. Zellor works from the video you already have: tutorials, application clips, creator content, UGC.

Two ways. From your own files: go to Videos, click Upload Video, name it, drag the file in or browse for it, choose a thumbnail, then Upload and Save. From social: go to Import from Social, paste up to five TikTok or Instagram URLs, and click Get Videos.

MP4. If yours is in another format, convert it before uploading.

It’s a native Shopify app. Install it and your products, variants and prices sync automatically and stay current: no developer, no theme changes.

Automatically. Installing the Shopify app imports your catalogue and keeps it in sync.

Tagging links a product to the video it appears in, so a customer can buy from the clip. Zellor tags automatically; you can correct anything it gets wrong.

Go to Videos and select a video, open the Products tab, then search for products and add them with the + icon. Remove one with the X beside it.

A row of shoppable videos you can place on a product page, collection page or homepage. Each video can carry product tags with thumbnails and prices that link straight through.

Go to Carousels, click Add Carousel, name it and click Create. Add videos from your library, attach products, preview and reorder them, then copy the Carousel ID and paste it into the Zellor section of your store’s Carousel settings.

Yes. Your brand and product education team edits the voice directly (tone, vocabulary, what to recommend, what it must never say) and sets the guardrails on ingredients and cosmetic claims. Save it, and it’s live.

It answers from your product data and your approved content. If your library doesn’t cover something, it says so and flags the gap rather than filling it.

Yes. Zellor is GDPR compliant: we collect only the data we need, follow best practice on security and storage, keep marketing opt-ins and cookie tracking consensual, maintain an up-to-date privacy policy, train our team on data privacy, and write client agreements in plain language.

No problem. Zellor will still answer the customer’s question with a comprehensive text response. Relevant video enhances the answer when it’s available, but it isn’t required for the assistant to respond.

You don’t need a huge video library to get started. As a guide, 5–10 videos showing your products in different contexts is enough to begin. The more relevant video Zellor has access to, the more opportunities it has to use video when answering customer questions, so we recommend continuing to add fresh content over time.

No. Zellor is designed to run without slowing down your storefront or compromising the shopping experience.

Zellor currently integrates with Gorgias, allowing the assistant to connect with your existing customer support workflows. Intercom and Zendesk integrations are on our roadmap, with additional integrations planned. If you would like to discuss a custom integration, please reach out to our sales team.

The merchant (you) does. Zellor does not take ownership of any video content a merchant imports. Retailers are responsible for ensuring they have the appropriate rights to use imported content. If you import UGC or influencer content that you don’t already own or have permission to use, you’ll need to agree the appropriate usage rights with the creator. We’re also developing tools to help retailers manage creator licensing and usage rights directly through Zellor.

Yes. Zellor supports multiple languages and currencies, helping brands deliver a localized shopping experience across different markets.

Zellor acts as a data processor under the General Data Protection Regulation (GDPR) when processing personal data on behalf of our customers. This means our customers remain responsible for determining why and how personal data is processed, while Zellor processes that data only on their documented instructions and in accordance with our Data Processing Agreement. As a processor, Zellor is responsible for implementing appropriate technical and organizational measures to protect personal data, maintaining appropriate security and confidentiality, controlling the use of subprocessors, assisting customers with relevant data-subject and compliance obligations, and appropriately handling the deletion or return of personal data when required. For more information, including our Data Processing Agreement and Privacy Policy, please click here (Zellor privacy policy).

Shoppable video is an interactive video with clips appearing in carousel format with embedded links or product tags that let customers complete a purchase directly within the video.

Carousels can be placed anywhere on a page on your website, for example under add-to-cart on the product page and on collection and homepages.

No. You can import any existing content either from your library or import them from your social media channels.

Zellor’s AI analyzes each video and tags the products featured. A video can carry one product tag or several, each taking the customer straight to the product page.

We track engagement, video plays, watch time and product clicks, so you can see which clips earn the sale.

Customer conversations are a rich source of insight. We capture every conversation, every question your customer asked across your whole catalogue. We then convert this data into custom reports to give you visibility into what your customers asked, which videos put products in carts, and where your content plan and your media spend should go next.

The Zellor AI Shopping Assistant captures every conversation, every question asked by your customers. Shoppable Video provides data on how customers are interacting with your content.

Zellor Signals analyzes all of the conversations had over a specific period and then extracts from the data the questions your customers asked, what videos converted, the gaps in content that stopped a sale, and where to invest media spend for maximum impact.

It ranks your video library by clip performance and identifies the content you need to develop to ensure all questions are answered. In short, it is a content plan written by your customer.

Every week: the support gaps, the content to film and the trends to act on.

We use image recognition techniques combined with the AI Shopping Assistant and Shoppable Video. It answers customers’ questions about shade, skin type, routine and concerns, and guides them from “is this right for me?” to checkout.

Your existing content: tutorials, UGC and product videos, plus your product pages. The assistant answers from your library, so customers hear your brand’s voice and see your products in action.

No. The Guided Shopping Experience works with what you already have. We’ll also show you which questions your content isn’t answering yet, so you can fill gaps if you choose to.

Answers are drawn from your approved content rather than general internet knowledge.

The Guided Shopping Experience handles the common, repeat questions and passes the more complex ones to your team.

Yes. Through our brand voice and knowledge systems, brands can decide what the responses are to every question.

Beauty is personal, and the wrong choice often means a return. Guiding customers to the right product first time means fewer mismatches.

Yes. The Guided Shopping Experience handles the most frequently asked questions, so your team only sees the complex ones.

Today we are Shopify native, and we are moving towards a platform-agnostic solution. If you want to discuss a particular integration, contact us.