Case study · TanOrganic
Zellor now drives 11% of TanOrganic’s online sales.
No new content required. No developer resources. Live in under 48 hours.
Self-tan is a very personal purchase. Customers have many questions from ingredients to application and suitability and typically will conduct a lot of research before they buy.
- 11%of TanOrganic’s online sales attributed to Zellor
- 1.46×cart-to-checkout uplift for Zellor-engaged customers: 37.6% vs 25.8%
- +16%higher average order value (AOV) for Zellor-engaged customers
- 7.7%higher engagement rate from Zellor-engaged customers
Overview
TanOrganic was founded in 2010 by Noelle O’Connor, a beauty industry veteran who had already built Ireland’s first chain of beauty salons. It began as an alternative to existing self-tanning products and is now sold in over 15 countries with a growing online audience worldwide.
One of the unique challenges TanOrganic faced was the online customer concern over matching, application and whether the product would work for them. TanOrganic had the answer, and was already winning customers over, but the content was on its social media channels, and not part of the online buying journey.
Challenge
Self-tan is a very personal purchase. Customers have many questions from ingredients to application and suitability and typically will conduct a lot of research before they buy.
Videos can deliver this. And TanOrganic had them already in their library of tutorials, application demos and real-result videos. Videos they knew were already performing well on their Instagram and TikTok channels.
The problem was that TanOrganic did not have a way of integrating this video content onto their product pages. Customers watched a demo on TikTok but then landed on a static Shopify page with nothing to bridge the two. The result was a conversion gap.
Closing it wasn’t straightforward. The team had no time or resources to create new on-site video or re-edit social content for the product page. Standard Shopify video embeds didn’t help either; they don’t automatically tag existing social content with product links or place it where customers are deciding.
The Zellor effect
TanOrganic deployed Zellor’s Shoppable Video to turn its best-performing Instagram and TikTok videos into shoppable experiences embedded directly on its website.
Within 48 hours, every video was automatically tagged with product links approved by the brand and placed where customers evaluate and buy.
The brand stayed in control, approving every product tag before it went live.
And because Zellor’s Shoppable Video is scalable and offered in multiple currencies and languages, TanOrganic can continue to expand globally without additional effort.
- No new content required
- No developer resources
- Live in under 48 hours
- Products tagged automatically and approved by the brand
“We’ve been using Zellor, and honestly, it’s been really solid. The shoppable videos have helped drive sales and made the website experience more engaging for our customers.”
Ready to turn every video into revenue?
See what 11% looks like on your own store. TanOrganic didn’t add content; they activated what they already had.
Shopify native · Works with the video you’ve already filmed
Shopify native · Works with the video you’ve already filmed