Unlock The Power Of Social Media To Drive Revenue

In today’s fast-paced digital landscape, social media is more than just a platform for brand awareness—it’s a powerful tool for driving revenue. With millions of users actively engaging with video content on Instagram, TikTok, and YouTube, your brand has an incredible opportunity to convert those views into direct sales.

But how do you go from video views to actual conversions? The answer is shoppable video.

Why Shoppable Video matters

Consumers are increasingly turning to social media to discover products. Over 80% of Instagram users report using the platform to research brands and products (Forbes, 2020). TikTok and YouTube also play significant roles in influencing purchasing decisions, particularly among younger audiences, as said on Business News Daily.

While generating likes, shares, and comments is important, these metrics don’t always translate into sales. Shoppable video bridges this gap by integrating product links directly into your video content, allowing viewers to make purchases seamlessly without leaving the platform.

By making your videos directly shoppable, you can:

Reduce friction: enable users to purchase products without leaving your site (Shopify Data)
Increase impulse buys: provide instant purchasing opportunities while the product is top of mind, as said by Hubspot.
Enhance engagement: create a more interactive shopping experience by blending entertainment with e-commerce (Forbes)

“At Zellor, we are looking to monetize user-generated content at the point of sale. We believe the challenge facing brand managers today is that how consumers interact with brands is completely different than it was even five years ago. The Zellor platform allows brands to leverage UGC (user-generated video) and directly impact sales” – Niall O’Sullivan, CEO of Zellor.

The power of User Generated Content (UGC)

User-generated content is an incredibly effective tool for driving engagement and conversions. Studies show that UGC can drive up to 79% more engagement than brand-created content. Additionally, 64% of consumers trust UGC more than traditional advertising, and 79% of people say user-generated content highly impacts their purchasing decisions.

Incorporating UGC into your shoppable videos can amplify these benefits. Videos featuring user-generated content often see higher engagement rates and more authentic connections with viewers.

Steps to turn your social media videos into Shoppable Content

Identify your most engaging content
Analyze which videos perform best on your social media channels. Look for videos with high engagement rates—likes, shares, comments, and view time. These are the videos most likely to drive conversions once you make them shoppable.

Tag products in your videos
Shoppable video technology allows you to tag products directly within your videos. Whether it’s a product demo, a quick style tutorial, or your latest collection, product tags make it easy for viewers to click and buy. Zellor’s platform automates this process with AI, ensuring your content is always optimized for conversion (Forbes).

Leverage User-Generated Content (UGC)
User-generated content is one of the most trusted forms of advertising today. With Zellor’s comprehensive UGC video archive, you can easily find, source, and integrate user-created content into your shoppable video strategy. As 64% of consumers trust UGC more than traditional advertising, this approach can significantly boost your video’s effectiveness.

Incorporate Social Proof
Social proof is a powerful motivator for potential buyers. Consider featuring testimonials, reviews, or influencer endorsements in your shoppable videos to build trust with your audience. Viewers are more likely to purchase if they see others enjoying and recommending your products. You can learn more about Social Proof here.

Streamline the buying process
Success with shoppable videos hinges on a seamless purchase process. Zellor’s platform facilitates instant purchases, ensuring that customers don’t have to leave the video to complete their transaction. This minimizes cart abandonment and maximizes conversions, as pointed by Shopify.

Analyze and Optimize
Once your videos are live, track their performance closely. Zellor’s advanced analytics tools measure engagement, conversion rates, and other key metrics. Use this data to continuously optimize your shoppable video content for maximum ROI.

How Zellor makes Shoppable Video simple

At Zellor, we understand that creating and managing shoppable videos can be time-consuming. That’s why we’ve developed an AI-powered platform that simplifies the process.

With Zellor, you can:

– Transform your Instagram, TikTok, and YouTube videos into fully shoppable experiences with minimal effort, check our features.

– Leverage AI-powered automation to tag products, classify content, and publish videos across your e-commerce site and retail network.

– Tap into our UGC library to source and integrate authentic, high-converting videos from your customers and creators

– Track performance and optimize results with detailed video analytics

The best part? The service is free to get started. Zellor’s pricing model is based on video plays, so you only pay a small streaming fee when customers engage with your content.

“The impact to our customers to date has been incredible. They are seeing 15% of visitors watching +40 seconds of video with a 6% conversion rate—double the industry average.” — Niall O’Sullivan, CEO of Zellor”

Conclusion: turn views into sales

Social media is one of the most powerful tools at your disposal, but to truly maximize its ROI, you need to turn those video views into purchases. With shoppable video, you can create seamless, engaging shopping experiences that drive revenue while keeping customers entertained.

if you’re ready to take your social media strategy to the next level, contact Zellor today for a demo or sign up for the free plan. Let us show you how our AI-powered shoppable video platform can help you transform your video content into a sales-generating machine.