The influencer marketing landscape faces a major change, as marketers plan to increase their influencer budgets by 67% in 2026. AI technology drives this unprecedented growth and reshapes the entire industry.
Micro-influencers deliver 60% higher engagement rates than their macro counterparts, making them a smarter choice for your eCommerce brand. Online stores can see their bottom line substantially affected by this engagement difference.
Stop choosing between UGC vs influencer content. 90% of shoppers prefer authentic…
This article touches upon what is UGC (User generated content) through real brand examples that got results, and why it matters more than ever in 2025.
As we find ourselves well into 2024, the e-commerce landscape continues to…
In the beauty industry, where authenticity and trust are paramount, User-Generated Content…
