Shoppable Videos are changing how brands monetize their content. You probably have a goldmine of video assets that generate zero revenue after their original use. Those expensive influencer campaigns from last season now collect digital dust. Your authentic customer video testimonials were viewed once and forgotten.
Shoppable videos are interactive experiences that turn passive viewing into buying opportunities. Zellor helps you revive your entire video library instead of letting valuable content expire after campaigns end. Your shoppable short videos can become powerful conversion tools with proper optimization.
Creating amazing video content only to use it briefly before the next project feels frustrating. Zellor lets you create shoppable videos from any existing content and turns them into consistent revenue generators. Professional productions, influencer content, and user reviews can all drive continuous sales rather than serve as temporary marketing assets.
The Problem with Traditional Video Marketing
Traditional video marketing has a major flaw. Your campaign’s value mostly ends when the campaign does. You spend thousands to create compelling content, but that investment yields less returns after the original push. Let’s get into this pricey problem more closely.
Why your influencer videos stop working after campaigns end
Picture your last influencer collaboration. You used most important budget to secure the right personality. You coordinated the creative direction and promoted the finished content. Your engagement soared at first – but what came next?
Most influencer videos follow a predictable pattern. They start with a burst of engagement. The algorithm stops favoring the content and engagement gradually declines. These videos end up buried beneath newer posts and practically vanish despite their early success.
Your expensive influencer content generates 80% of total engagement within the first 48-72 hours after posting. These videos then collect digital dust in your content library, though they could still drive sales.
Customer video reviews that never get seen
Your most authentic marketing assets – genuine customer video reviews – get even less attention. These powerful testimonials show exactly what potential buyers want: real people who share honest experiences with your products.
Most customer video reviews face poor discoverability problems:
- Review sections bury them far from where people buy
- Products discussed lack direct connections
- Interested viewers can’t buy right away
This wastes a great chance to boost sales. Research shows 79% of consumers buy products after watching videos. All the same, your most convincing videos remain hidden.
The cost of unused video content
This wasteful approach costs businesses heavily. Professional marketing videos range from $1,200-$50,000 to produce. Micro-influencers charge $500-$5,000 per post, while celebrities ask $50,000 or more. These videos deliver ROI nowhere near their full potential.
You pay full price but get a fraction of potential value. Your marketing team works hard to create and distribute video content that loses worth after its original campaign period.
On top of that, your existing video library holds thousands in untapped sales potential. Product demonstrations, tutorials, influencer partnerships, and customer testimonials could generate ongoing revenue – but they sit unused.
This wasteful cycle continues because traditional video marketing lacks a vital component: shoppability. Videos without direct purchase pathways remain passive experiences instead of active sales tools.
The solution transforms your entire video catalog into interactive shoppable videos with lasting value. Shoppable videos turn your existing content into revenue-generating assets.
What Are Shoppable Videos and Why They Matter
You might wonder how some brands turn casual browsers into buyers with just a few video clicks. The answer lies in a game-changing e-commerce tool: shoppable videos. These interactive experiences create direct paths to purchase and give new life to your entire video library, unlike traditional content that just informs or entertains
Definition and key features
Shoppable videos blend entertainment with e-commerce functionality. Viewers can click on products within the video and make purchases without leaving the viewing experience.
The best shoppable videos include these critical features:
- Clickable product tags that appear at strategic moments
- Interactive hotspots that reveal product details when hovered over
- Instant add-to-cart functionality directly from the video
- Product information cards with pricing and availability
- Uninterrupted checkout integration that maintains the viewing experience
These videos tap into the full potential of your existing content library. Those expensive influencer collaborations gathering digital dust? Customer testimonials that nobody sees? Zellor helps transform all these assets into interactive shoppable experiences that drive revenue long after their original campaign ends.
How they change the buyer journey
The usual buyer path goes from awareness to consideration to decision. Shoppable videos speed up this timeline by letting customers act right when they feel inspired.
Here’s a real example: A customer watches an influencer showing your skincare product. With regular videos, they’d need to remember the product name, search for it, find your website, locate the item, and complete the purchase, leaving many chances to drop off.
Shoppable videos let that same customer click the product tag while watching, check details without stopping, and buy in moments. This streamlined buying process cuts friction points by 73% and boosts conversion rates up to 30%.
These videos keep working long after release. Your old influencer collaborations and customer testimonials become constant sales channels instead of temporary marketing content.
Shoppable short videos vs. traditional ads
Traditional video ads disrupt viewing, creating friction from the start. They run on an outdated model where you pay for views whether viewers take action or not.
Shoppable short videos offer clear advantages:
Viewers choose to watch them instead of being interrupted. They focus on conversion rather than awareness. You can track purchases directly to video interactions.
Traditional ads stop working when budgets run out. Zellor’s shoppable videos keep driving sales indefinitely. Your marketing budget works harder as content generates returns for months or years instead of days.
The numbers tell the story clearly. Brands using shoppable videos get 40% higher engagement than traditional video ads. Viewers spend 2.7 times longer with interactive shoppable content compared to static videos.
Your existing video library gets a second life. Customer reviews and influencer collaborations keep working as valuable sales tools instead of sitting unused.
How Zellor Makes Any Video Shoppable
Your video library contains hidden opportunities to generate more sales. Those well-crafted influencer collaborations and real customer testimonials shouldn’t just collect dust after their original campaigns end. Zellor helps you breathe new life into this content and turn it into lasting sales channels.
Turn old influencer videos into sales tools
Those influencer videos you spent thousands on last season can still work for you. Zellor lets you revive this content in new ways. Your archived videos can now feature clickable product tags right in the video frame. These interactive spots let viewers buy what they see with just a click.
The setup process is simple. Connect your Tiktok and Instagram accounts to the Zellor Platform, and that’s it everything is DONE FOR YOU. Right from identifying which product was featured in the video, to tagging that product in the shoppable Unit. It’s all done in minutes for a quick go live. Even content from last year can drive sales just as well as it did on day one.
The best part? Your influencer partnerships can now deliver value for much longer. Videos that used to work for just a few days can now bring in sales for months or even years after the original campaign ends.
Use customer reviews as interactive shoppable videos
The best tools to convince buyers are right under your nose. Real customer reviews pack a punch, but they often get lost in review sections or social media threads.
Zellor turns these genuine testimonials into videos that real consumers have shared on social media into shoppable videos. When customers talk about loving your moisturizer or how tough your luggage is, you can tag these products right in their review video.
This creates something special – honest recommendations from real users plus the ability to buy instantly. You can put these videos on product pages, home pages, catalogue pages, how to pages on your website and more.
Make your entire video library work harder
Zellor helps all your videos generate ongoing sales, not just influencer content and customer reviews. You can transform:
- Product tutorials and demonstrations
- Behind-the-scenes footage
- Educational content
- Brand storytelling videos
- Event recaps and livestream recordings
Besides making videos shoppable, Zellor shows you how viewers interact with them. You’ll know which products catch attention, where people stop watching, and which videos lead to the most sales.
This practical information helps you improve constantly. You can fine-tune both your video strategy and product lineup based on real customer behavior.
Zellor ends the “one-and-done” approach that wastes good video content. Your library becomes a living sales engine that keeps working long after creation. You can track how each video contributes to sales, making every piece of content count toward your success.
Creating Shoppable Videos with Zellor: Step-by-Step
Want to turn your unused videos into sales tools? The process isn’t complicated at all. Here’s how you can create your first shoppable video with Zellor in four easy steps.
STEP 1
Install the Zellor AI App from the Shopify App Store
Quickly import short-form videos from TikTok and Instagram or upload them from your device. Arrange and customize your shoppable video carousel to create an engaging, interactive shopping experience that drives conversions.
STEP 2
Connect Your Social Media Accounts
Link your Instagram, TikTok, or YouTube accounts to pull in existing UGC and influencer content. Create product tags and assign them to videos, videos can contain single or multiple product tags so customers can navigate straight to the right product page from the video.
STEP 3
Zellor AI Automatically Analyses & Tags Featured Products
Zellor’s AI scans your videos and matches on-screen items to products in your catalog to speed up tagging. From the carousel details page you can copy the embed code to paste into product pages, the homepage, email newsletters, or partner retailer sites.
STEP 4
Go Live Across Your Full Website
Publish your shoppable carousels site-wide and monitor performance. Analyse video and carousel metrics ,engagement, plays, watch time, product clicks, and revenue, and optimize for maximum sales.
Conclusion
Your video marketing costs a lot of money, yet brands watch their valuable assets become irrelevant once campaigns finish. Those expensive influencer videos you paid for last season now just sit unused in your library. Customer testimonials that could boost sales remain hidden from buyers who need to see them.
Zellor transforms this wasteful approach. Your video investments won’t expire anymore – they become continuous revenue generators. The platform puts your inactive content to work through product tagging that turns viewers into shoppers.
Every tutorial, demo, influencer collaboration, and customer review video you own could generate sales right now. These videos gather digital dust instead, leaving thousands of dollars untapped.
The results far outweigh the effort needed. You upload your videos, tag products within them, share them everywhere, and track how well they perform. Many brands have brought life back to year-old campaigns this way. Their forgotten customer testimonials now drive real sales.